Selling in Farragut, TN? How to market the outdoor lifestyle that buyers want

Listing your home in Farragut means entering a market where lifestyle is just as important as layout. To attract serious buyers, you need to market more than just the façade. Buyers today aren’t merely searching for square footage or a great kitchen – they’re looking for a lifestyle. In Farragut, that translates to outdoor living.

Nestled between the Tennessee River and the Great Smoky Mountains, Farragut offers the perfect blend of small-town charm and easy access to nature. From kayaking on Fort Loudoun Lake to walking or biking along the 16+ miles of greenway trails, it’s no wonder that living in Farragut, TN is high on many buyers’ wish lists.

If you plan to sell your home, strategically marketing your outdoor space could provide you with a competitive edge. Here’s how to do it right.

WHY OUTDOOR LIVING SELLS IN FARRAGUT

The shift towards outdoor living has gained momentum in recent years, particularly after 2020, when buyers began to prioritize space, flexibility, and a strong connection to nature. Fortunately, this lifestyle is not only aspirational in Farragut but also affordable.

Residents enjoy easy access to outdoor spaces like McFee Park, Founders Park, and – in nearby Knoxville – The Cove at Concord Park. These aren’t just local perks – they are lifestyle anchors that make homes for sale in Farragut, TN incredibly attractive to outdoor enthusiasts, young families, and even remote professionals seeking more breathing room.

Buyers desire not just a house but also the idea of having barbecues with friends, firepit conversations under the stars, and paddleboarding sessions just minutes away. That’s the narrative you want to tap into when marketing your home.

OUTDOOR FEATURES BUYERS ARE LOOKING FOR

Take a walk through your own backyard when preparing to list, and start thinking like a buyer. These are the features that should help Farragut, TN real estate listings stand out.

Outdoor kitchens and dining areas

Grills and patio sets are no longer enough. Buyers are drawn to thoughtfully designed outdoor kitchens, pizza ovens, covered patios, or a solid dining area with string lights. If your home has these upgrades (or room for them), highlight them in photos and in your listing description.

Functional, low-maintenance landscaping

Native plants that thrive in East Tennessee’s climate are a major plus. Consider sprucing up with fresh mulch, manicured beds, and a few flowering plants to add visual appeal without requiring heavy maintenance.

Fire pits and gathering spaces

Whether it’s a built-in fire pit or a cozy nook with Adirondack chairs, buyers are drawn to outdoor spaces where they can gather. Bonus points if it has a view or a little privacy from neighbors.

Access to greenways

Even if your home doesn’t back up into one of Farragut’s trails, proximity still matters. If you’re within walking distance of the Farragut Greenway system, be sure to call that out in your marketing materials.

HOW TO MARKET THE OUTDOOR LIFESTYLE BUYERS WANT

It’s not just about having the right features; it’s about showcasing them the right way. Here’s how to bring the outdoor lifestyle to life for potential buyers.

Stage your outdoor areas

Treat your patio like a living room. Add cushions, throw pillows, lanterns, or a small bar cart. If you’re listing in the spring or summer, seasonal blooms will go a long way. Make it easy for buyers to imagine themselves enjoying the space.

Here are some tips to consider:

• Set the outdoor dining table with stylish dishware to suggest easy entertaining.
• Add subtle lighting (string lights or solar lanterns) to show how the space transitions from day to night.
• Position chairs to face a view, firepit, or garden feature – it creates a focal point.
• Consider adding a few potted herbs or a vertical garden for a “farm-to-table” vibe.

Use drone photography and video

Aerial photos don’t just impress; they provide context. Show how your backyard connects to nature trails, a wooded buffer, or lake views. High-quality visuals help tell the story of a lifestyle, not just a structure.

Here are some tips to consider:

• Capture sweeping shots of your home’s proximity to McFee Park or the walking paths at Mayor Bob Leonard Park.
• Use a slow pan in an open backyard to show its potential for gardening, pets, or playing.
• Add music or narration to video tours that evoke calm, community, or adventure – whichever lifestyle your home supports.

Highlight outdoor features in the listing description

If your home features a large deck, a built-in fire pit, or mature trees for shade, highlight those elements front and center. A good example: “Enjoy quiet evenings under the stars on the expansive covered patio – ideal for entertaining or winding down after a weekend on the lake.”

Here are a few more examples to include in your listing:

• “Unwind in the professionally landscaped backyard, complete with a custom pergola and ambient lighting.”
• “The fenced-in yard backs up to wooded green space – your own private retreat with direct access to walking trails.”
• “A screened-in porch offers year-round comfort while keeping you close to nature.”

Talk local in your marketing

The more you can connect your home’s outdoor features to Farragut’s identity, the better. Mention the proximity to Anchor Park, local hiking spots, or community events like Dog Daze at Village Green. Buyers love knowing they’re getting more than a backyard – they’re getting a lifestyle.

• “Just five minutes from Concord Marina. Launch your kayak or paddleboard without the hassle.”
• “Less than two miles from the Farragut Greenway, perfect for morning jogs or evening bike rides.”
• “Live only minutes away from Founders Park’s farmers market, which offers fresh vegetables and artisan goods all season.”

WORK WITH REALTORS WHO KNOW HOW TO SELL FARRAGUT’S LIFESTYLE

The best way to position your home as a lifestyle property in Farragut, TN is to hire a Realtor who knows the area well and understands what buyers want today.

The Carter Group isn’t just familiar with Farragut, TN real estate – we specialize in it. Our team understands the emotional aspects of buying and selling, and we know how to market properties in a way that captures attention and imagination. From expert staging advice to professional photography and savvy local marketing, we’re here to help you sell not just your home, but the lifestyle that comes with it.

Give us a call at 865.803.7846 or send us a message here. One of our seasoned Farragut, TN Realtors will get back to you shortly.